“I believe it’s jogging or yogging. It might be a soft j. I’m not sure but apparently you just run for an extended period of time. It’s supposed to be wild.” Ron Burgundy hit the nail on the head for this hoax with that quote. A book titled Aerobics was written in the late sixties by Dr. Kenneth H. Cooper. This book advocated cardiovascular activity as the sole requirement for healthy living. Combine this bestseller with bodybuilders like YEAH BABY!